The because be opposite by the National Audit Office,correlation trades investigation before this, cent is numerous did not publish newspaper of 2 quarters money tardy.
Wu Mingdong of cent numerous CFO is in a company newspaper of 2 quarters money discloses in telephone conference, will mix in January 2008 rose in price respectively again in July, extent and about the same this year. He expresses, mixed on January 1 this year rose in price twice on July 1 got the client is approbated. Because cent is numerous,grasp just about have price chip, because this rises in price,drive outstanding achievement of the 2nd season to anticipate more than jointly with advertisement gross growth.
Analytic personage points out, cent is numerous the profit from of high speed growth of this season digitlizes outdoors advertisement and Internet advertising income to prop up, although wireless ad business is occupied lower, but growth is rapid. This kind " 3 alas Qi Fei " pattern showed its open up in succession gigantic endowment undertake buying, integrated " life media is encircled " strategic effect is initial show.
The number is outdoors grow continuously
Dividing numerous medium is home makes company of advertising of screen of TV of the liquid crystal between floor space elevator the earliest, form gradually subsequently with Lou Yu TV, sell the digitlization that frame TV sets to be a delegate inside a TV, elevator door shell plating piece. Money newspaper shows, digital door shell plating piece 2 quarters total battalion closes achieve 629 million yuan of RMB (before duty) , grow 64.4% compared to the same period, occupy in all income than achieving 69% .
The expert thinks, the floor space TV that divides numerous banner to fall continues to present driving growth, this is main this media is aimed at hang on of crowd of city mainstream consumption put in cost advantage and tall arrive rate get ad advocate approbate adequately. CTR CCTV studies a findings report shows, floor space TV to lunar income the CPM of crowd of 3000 yuan of above (1000 people cost) the 1/10 that is local TV station only commonly. And CMMS " contact of Chinese consumer media is used to investigation " make clear, 2006, osculatory rate already climbed the media of TV of floor space liquid crystal to come high 51% , exceeded the media configuration such as broadcast, magazine, Internet; To the individual in Chinese brunt city year income the crowd of 40 thousand yuan of above, floor space TV inspects channel to arrive mediumly in each report rate had ranked the first.
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