On July 14, the country is industrial and commercial total bureau issues an announcement to the whole nation, second half of the year will violate advertisement to undertake centralized punish phonily in the light of medicines and chemical reagents, health food this year, the ad that social community character makes a proof with consumer name and figure is brought into to weigh enumeration place
Is star banned take ad effective really?
Zhejiang TV station prohibits acting art the public character such as star " act " common people " advise others by using one's own experience " , can does the medicines and chemical reagents with false prohibit completely, health care taste advertisement? The author feels a bit black. It is not to let perform patient, consumer or expert, star is direct " act " the sell member of the general manager of a pharmaceutical factory or professional sale company, media can wait through TV like " heat sells " health care is tasted. 2 be besides patient, consumer, expert in these 3 kinds of files bright shown figure figure, other form can act, that is to say, advertising originality person should keep away from only this 3 person how to design casually, do not have a thing. If I am to do advertising, design so the three unities: Let some act one empty elder sister when Gong Mingxing, the ground drops a dot carelessly when she is carrying tray to provide a service to a gigantic fat passenger, the passenger bows maintain belt, the surprisingly discovery after helping pick up is an elegant medicines and chemical reagents reducing weight, make a the name or description of a commodity right now, offscreen voice rings: "The sky of lot has a surprise constantly! " this was answering that adage, "There is policy on, there is the way to deal with a situation below " .
Industrial and commercial total bureau is not to combine relevant section to be investigated from fountainhead fake medicines and chemical reagents and health care are tasted entrap the illegal behavior of consumer, however from it " downstream " -- star advertisement is checked, this rather abandon this begging a little end and give up eating for fear of choking-refrain from doing sth necessary for fear of a slight risk, also have the ill will of tort at the same time. Star performs advertisement, already made the professional rule of a kind of established by usage. Fine bad people is not divided, entirely prohibits starring in advertisement " act " the figure such as patient, consumer and expert, refus stars at advertisement besides, certainly will affects the development of advertising, the prediction of a person's luck in a given year that causes the public character such as star to regard a society as resource and waste, lift to hitting the holiday also is not an effect a permanent cure.
Previous12 Next