The brand garrisons fictitious world, basically be not to want to interact in the mankind the absent in evolution process
People is fictitious world definition computer simulative environment normally, the user lives inside fictitious world through fictitious figure and interact. Fictitious world can be 2 dimension or three-dimensional graph format. Major fictitious world can make what many users undertake each other interactive.
Most famous and most suffer recalling the fictitious world that hold in both hands is undoubtedly " the 2nd life " . User people developing ceaselessly " the 2nd life " property is owned in three-dimensional world and creation value. User besides the identity that can establish them (fictitious figure) mix with the tool that creates them besides belongings, "The 2nd life " have by 2.5 billion Linden money (fictitious money) turnover and the economic system that over 8 million dweller makes jointly, have 10 thousand dwellers of 50~100 every months to be visited at least about among them " the 2nd life " . Whole fictitious economy has index of market of GDP, estate, stock and money likewise in body, and these fictitious fortune can have entered real world in. Additional, around " the 2nd life " system of built real world denotative economy is more notable. The company is in garrison " the 2nd life " ; The brand is in denounce is gigantic endowment reach headquarters, agency, shop and lab change " the 2nd life " ; Nowadays, constabulary mechanism of Wengehua also is in Canada " the 2nd life " in recruit alarm force.
Brand to " the 2nd life " inchoate attempt, it is the public relations stunt of a fetching attention at most. Dai Er, general motors and IBM are garrison " the 2nd life " invested a large number of capital, regretful is base of major fictitious brand signs of human habitation is exiguous. Why? Major user is in " the 2nd life " in basically be the person that know friend or be congenial to for finish, is not to shop, do not be willing to be disturbed by the brand more. However, as the visit more and more relaxed, and garrison fictitious life is easier and easier, the reasonable room that these fictitious worlds make a brand garrison is time problem only.
Embedded advertisement is the first phase that the brand enters fictitious world. People prophecy game is embedded advertisement will become the next to be able to touch " enthusiastic class " the target gets numerous main channel, a lot of brands had undertaken successfully " present the brand through online game at consumer before " attempt. Whole game is embedded ad industry is in gradually figuration, its means with implementing specific aim extremely, blend in client advertisement dynamicly much person game or lead plane game in.
We had seen the visible trend of fictitious world, a lot of business mode that are based on text are turning to completely three-dimensional experience before. People predicts the search will become completely visible even: On Baidu or Gu Ge, inquiry of a search is not the result that generation is based on text, found a fictitious shop magically at the moment in the user however. For example, if inquire " 1000 yuan of the following running shoes " , searching a result will be a fictitious shop, all sorts of products that contain online shop or actual shop to offer. Next, the user can choose the running shoes that match, online buy running shoes. If not has a lot of planting product selection can satisfy its requirement completely, consumer won't head for actual shop.
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